![]() ![]() Type in site:facebook and then whatever search term you’re searching. Using site: before the name of a site will display search results just for that specific website. Basic Boolean Facebook Searchīoolean searches don’t work using Facebook search, so you’ll need to use Google to perform all the searches we’re about to cover. I know it might sound complicated, but I promise it’s pretty simple, and the results are worth the effort. For example, you could use AND to search for two search terms at the same time.īelow, I’ll cover how to perform each type of Facebook search, explain what information it will help you find, and explore how to use the search operators to grow your business. In layperson’s terms, Boolean operators are terms that allow you to broaden or tighten the search results. Use Facebook search operators to find content on related topics or specific phrases.ħ Facebook Search Operators to Try (and How to Use Them)įacebook search operators use Boolean operators, which are the basis of database logic. Research your audience: Understanding who your audience is and what type of content they like can help you build a stronger relationship.Find user-generated content (UGC): Search for your brand name (and common misspellings of your brand name) to find content users have shared about your brand, even if they didn’t tag you.Find content to share: Search for multiple topics or exact phrase matches to find content your audience will connect with.You can also find new competitors in your geographical area. Research your competitors: See what your competition is up to, including what type of content they share and what topics they talk about.How can Facebook search operators help marketers? Here are a few ways you can use those advanced search features: Search operators, however, fill that gap by allowing users to search for highly specific content. It also allowed you to find who liked a page or visited a specific city.įacebook Graph was changed in 2019, making it much harder to search the platform. 4 Reasons to Use Facebook Search Operatorsįacebook used to have a feature called the Facebook Graph Search, which allowed users to search for specific content on the platform by using sentences rather than just keywords. Search operators make it easier to find the exact data you are looking for, but they also come in handy for marketers. ![]() For example, you could use neil patel OR kelsey jones” to search for social accounts for both Neil Patel and Kelsey Jones. You can also combine these commands if you want to get fancy. Related: to search for similar websites.Google uses a wide range of these search functions that make it easier to use the search engine, including: Search operators are advanced search commands that make it easier to filter search results based on what you do (or don’t) want to see in search results.įor example, if you were looking up recipes for chicken soup but didn’t want to see results from Pinterest, you could use a search operator to remove Pinterest results by typing in: Search operators are a powerful tool for filtering search results, but they also have added benefits for marketers and business owners.īefore we get into that, let’s first talk about what search operators are and why they matter. What are Facebook search operators, and why should you care about them? The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. ![]()
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